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Branding and communications guidance

South West Museum Development Programme

Branding and Communications Guide – April 2024 onwards

Use this guide when using our logo if you are involved in any of our projects and programmes and acknowledge Museum Development South West correctly.

You can also download the guide as a PDF.

Logo

Museum Development South West logo on white background

(Right click the image and select ‘Save picture as’)

Branding

Please refer to our organisation as Museum Development South West. It can be abbreviated to MDSW if the full name has been mentioned already.

To reduce confusion, please avoid using the following variants:

  • Museum Development SW
  • SW Museums
  • South West Museums
  • Museums Development Southwest
  • MD South West
  • South West Museum Development
  • South West Museum Development Programme

Minimum size

To ensure it is legible, the logo must not been shown any smaller than the minimum sizes of 15mm (print) and 85 pixels (digital).

Order of funder logos

If you are part of a Museum Development South West led project or grant scheme, please acknowledge it by using the Museum Development South West logo, followed by any funders.

As Museum Development South West is funded by Arts Council England, it is often followed by the Arts Council England logo and should be presented as below:

Museum Development South West logo on white background

 

Arts Council England’s logo and guidance information can be found via the following web page: https://www.artscouncil.org.uk/advice-and-guidance-library/logo-and-guidelines#section-1 Ensure when using the Arts Council England logo, it is in accordance with their usage guidelines. Please use the logo called ‘Grant Award Logo’ which looks like this:

ACE logo

Colour

Please don’t alter the colour of the logo.

If you wish to match the colour, please use the following details for South West Museum Development blue:

  • RGB  [ R33 G59 B138 ]
  • Hex [ 213a8a ]

Editing

Please don’t edit the logo in any way, and ensure when enlarging or reducing the size of the logo the proportions are kept the same.

Contact

If you require any other versions of the logo, or have any questions about how it should be used, please contact us at [email protected].