The Foundations of Audience Development
Thursday 7th October 2021 10:00 – 12:30
Session times subject to change. This is an interactive online session – 7 places available.
About the session:
This session will consider how developing new and improved plans, policies and procedures can help prepare museums to reach new audiences for genuine long-term resilience. Effective audience development planning can support museums to better engage with a broader audience; boost successful cultural recovery; and develop new practices and ways of working which build internal expertise and confidence, ensuring that museums can become more outward-looking organisations who are more reflective of the communities around them.
By the end of this session:
- You will understand the basics of audience development and why it is important for museums
- You will recognise how knowledge of your audiences is essential to help inform and guide everything your museum does
- Your museum will be better prepared to create its own audience development plan
- You will look at examples of best practice which show how a targeted approach to audience development and engagement can result in a more relevant, attractive and high-quality visitor offer
This SW Museum Skills session is delivered with National Lottery Heritage Funding as part of the Rebuilding the Foundations: Gloucestershire’s Museums project.