The Foundations of Audience Development

Thursday 7th October 2021   10:00 – 12:30
Via Zoom

Session times subject to change. This is an interactive online session – 7 places available.

About the session:

This session will consider how developing new and improved plans, policies and procedures can help prepare museums to reach new audiences for genuine long-term resilience. Effective audience development planning can support museums to better engage with a broader audience; boost successful cultural recovery; and develop new practices and ways of working which build internal expertise and confidence, ensuring that museums can become more outward-looking organisations who are more reflective of the communities around them.

By the end of this session:

  • You will understand the basics of audience development and why it is important for museums
  • You will recognise how knowledge of your audiences is essential to help inform and guide everything your museum does
  • Your museum will be better prepared to create its own audience development plan
  • You will look at examples of best practice which show how a targeted approach to audience development and engagement can result in a more relevant, attractive and high-quality visitor offer

This SW Museum Skills session is delivered with National Lottery Heritage Funding as part of the Rebuilding the Foundations: Gloucestershire’s Museums project.

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