Strategic Marketing Planning
Tuesday 15 June 2021
10:00 – 12:00
This will be a webinar style session led by the Arts Marketing Association – 40 places available.
About the Session:
The session will begin by defining what marketing is, taking participants through the marketing planning process in light of the lockdown, refocusing on vision/mission, identifying any ‘mission drift’ and reviewing plans to ensure they are relevant given the huge disruption we are experiencing.
Who should attend?
The session is for those responsible for marketing and/or communications within the museum, who would like to better understand the planning process. This session will be pitched at those whose roles are either specifically focused on, or include, marketing and communications, and who wish to take their knowledge further.
It is recommended that attendees of this Strategic Marketing Planning training also attend our Re-engaging with your audiences session.