Understanding museum audiences – gathering insights

This session will provide the techniques to find out more about your museum's audience

Tuesday 17th September 2019   10.00-16.30

Athelstan Museum, Malmesbury

Rachel Miller, our Audiences and Insights Officer, will demonstrate the simple and effective ways museums can gather information about their audiences and why it is so important.

Using case studies from the sector as well as opportunities to discuss your own experiences, this will be a practical day that covers the essentials of audience insights and how it can help you begin to put audiences at the heart of what you do.

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