Building Visitor Confidence

Wednesday 6th October 2021   10:00 – 12:00
Via Zoom

About the session:

This is an interactive online session – 15 places available.

Katy Raines and Flo Carr from Indigo Ltd will lead an interactive session covering:

  • The latest on visitor sentiment – what are the barriers to attendance and how have they changed over the last year and a half?
  • The Five Reassurances – a new audience development model to build visitor confidence
  • How to apply the model for different visitor types (i.e. families, first time visitors, visitors with additional access needs)
  • How robust data collection and management can support your audience development

As we review visitor activity over the summer months, this practical session will help you plan for the future, ensuring your visitors have an excellent experience and want to come back again and again.

Who should attend?

The session is open to members of staff or volunteers who work at museums of any size and type. It is aimed at anyone who communicates with or interacts with museum visitors – perhaps in a front of house, marketing or venue management role.Some knowledge – or an interest in developing knowledge – of audience development will ensure you get the most out of the session.