Effective Digital Marketing

Hand holding smartphone with bokeh light reflection on purple blurred backgroundTuesday 8 March 2022
10.00 – 12.00
Via Zoom

Museums need technology to get ahead, and that includes appealing to visitors and donors online, whether through a website, social media, or digital campaigns.

Our expert trainer, Polly Allen, will show you how to promote your museum on a budget and stand out from the crowd.

About the session:

This is an interactive online session, with a maximum of 18 places available.

Good digital marketing will help you appeal to funders, visitors, journalists and donors of all backgrounds. In this session you will learn how to create affordable marketing materials (with an emphasis on free software) and make sure that everything is accessible.

We will cover all kinds of digital platforms, and explore what to focus on when time and money are limited.

What will you learn?

  • How to spread your message online, and keep people informed about your museum, reaching new and existing audiences.
  • Which free tools can help you look more professional and get attention.
  • Why equality, diversity and inclusion is crucial in marketing, and how to achieve it.
  • The basics of a digital marketing campaign, no matter your budget or time.

Who should attend?

This course is perfect for staff, trustees or volunteers with some basic marketing knowledge and methods in place, such as a website and a Twitter or Facebook account.