Tuesday 14 June | 10:00-15:30
About the Session
Our fusion sessions bring together two different but interrelated training courses to provide a holistic approach to a particular topic. You will leave with increased skills and knowledge in two diverse areas, and have the confidence to apply a range of new ideas and approaches in your museums.
This fusion session focuses on reaching new and wider audiences through volunteer recruitment and digital marketing.
Volunteers are a crucial part of the museum workforce, enabling museums to deliver their mission and reach audiences. This course will help you reach new audiences online and deliver equality, diversity and inclusion (EDI) through workforce diversity as you engage and recruit new volunteers through effective digital marketing. By the end of this course, you will feel more confident about recruiting volunteers using your website and social media, and embedding EDI in your volunteer recruitment strategy.
By the end of this session
By the end of the course, you will know how to:
- Make and optimise a volunteering webpage that introduces volunteer opportunities at your museum.
- Choose the right social media channels and tools to help with your volunteer recruitment.
- Address equality, diversity and inclusion in your workforce by appealing to a broader range of volunteers.
- Connect with other organisations and their websites to promote your volunteer opportunities.
Who should attend?
Volunteer coordinators or managers (or anyone responsible for recruiting and retaining volunteers), trustees, and people who manage your museum’s social media or website. You do not need to have an advanced understanding of social media to take part.