Our audience evaluation
programme helping museums
understand and build knowledge about
their audiences.

South West Visitor Insights logo

Our cohort of museums for 2020 have now been shortlisted and invited to take part in our audience evaluation programme.

Tailored to work particularly well for organisations who have fewer than 20,000 visitors and have a volunteer workforce and operate seasonally.

Using South West Visitor Insights will help you to:

  • Have a clear understanding of who your current audiences are
  • Increase your audiences by targeting and tailoring your offer
  • Write informed, evidence based funding applications
  • Advocate to current and potential partners about the reach of your audiences
  • Prioritise areas of work e.g. programming and outreach
  • Spend limited marketing budgets more effectively
  • Engage with new audiences locally and nationally
  • Understand why people engage, their interests and what they value
  • Understand the impact of tourism on your audiences

Download our South West Visitor Insights 2020 booklet

  Front page of South West Visitor Insights booklet - people walking on a beach       image of the checklist for South West Visitor Insights

Our 2020 programme cohort

For 2020 we have invited the following museums to work with us on South West Visitor Insights. We are excited to have such a strong cohort participating this year and are looking forward to supporting them to capture insight from their audiences in order to help their museums develop and grow.

Aerospace Bristol (West of England – South Gloucestershire)
American Museum & Gardens (West of England – Bath & North East Somerset)
Athelstan Museum (Wiltshire)
Blandford Town Museum (Dorset)
Bruton Museum (Somerset)
Community Heritage Access Centre (Somerset)
Chard & District Museum (Somerset)
Crewkerne Museum (Somerset)
Glastonbury Abbey (Somerset)
Helicopter Museum (Somerset)
Kingsbridge Cookworthy Museum (Devon)
Liskeard & District Museum (Cornwall)
Nothe Fort (Dorset)
Old Guildhall and Gaol, Looe (Cornwall)
REME Museum (Wiltshire)
Russell-Cotes Art Gallery & Museum (Dorset)
Shaftesbury Abbey Museum & Gardens (Dorset)
Swanage Railway Museum (Dorset)
The Keep Military Museum (Dorset)
Tiverton Museum of Mid-Devon Life (Devon)
Torre Abbey Museum (Devon)
Wells & Mendip Museum (Somerset)
Weston Museum (Somerset)