What is South West Visitor Insights?

A woman with a high vis jacket holds an ipad, sits outside smiling with two peopleSouth West Visitor Insights is our audience evaluation programme for museums and cultural organisations. The programme helps organisations to gain an understanding of their audiences and build an evidence base of knowledge to support their work.

Built in collaboration with a range of museums and heritage organisations, South West Visitor Insights provides a scalable and sustainable approach to audience evaluation that operates in harmony with day to day operational activities.

Using South West Visitor Insights will help you to:

  • Have a clear understanding of who your current audiences are
  • Increase your audiences by targeting and tailoring your offer
  • Write informed, evidence based funding applications
  • Advocate to current and potential partners about the reach of your audiences
  • Prioritise areas of work e.g. programming and outreach
  • Spend limited marketing budgets more effectively
  • Engage with new audiences locally and nationally
  • Understand why people engage, their interests and what they value
  • Understand the impact of tourism on your audiences

Get involved

Each year, thanks to Arts Council England funding, we are able to provide subsidised places on the programme to Accredited Museums in the South West. Applications for these places are through an Expression of Interest.

South West Visitor Insights can also provide places for museums and heritage organisations and other cultural organisations on a consultancy basis. These have the potential to be incorporated into project grant applications.

If you wish to submit an Expression of Interest form or if you want find out more about South West Visitor Insights, please get in touch.

Our current programme cohort

This year, we are working with the following museums on South West Visitor Insights. We are excited to have such a strong cohort participating this year and are looking forward to supporting them to capture insight from their audiences in order to help their museums develop and grow.

Aerospace Bristol (West of England – South Gloucestershire)
Blandford Town Museum (Dorset)
Liskeard & District Museum (Cornwall)
Nothe Fort (Dorset)
Old Guildhall and Gaol, Looe (Cornwall)
REME Museum (Wiltshire)
Russell-Cotes Art Gallery & Museum (Dorset)
South Somerset Heritage Collection (Somerset)
Swanage Railway Museum (Dorset)
The Keep Military Museum (Dorset)
Tiverton Museum of Mid-Devon Life (Devon)
Torre Abbey Museum (Devon)
Wells & Mendip Museum (Somerset)

Download our South West Visitor Insights booklet for more information

  Front page of South West Visitor Insights booklet - people walking on a beach       image of the checklist for South West Visitor Insights