Google Analytics 4 is replacing Universal Analytics for tracking and reviewing your website audience data and insights. Universal Analytics was built for desktop web measurement and more easily observable data from cookies. Google Analytics 4 operates across platforms, does not rely exclusively on cookies and uses an event-based data model to deliver user-centric measurement. As a result, on Saturday 1 July 2023, all standard Universal Analytics properties will stop processing new hits. So, before then, we have some key recommendations for a smooth transition.
In partnership with Digital Culture Network (DCN), we are running a webinar to provide you with the key information on what you need to do ahead of the switchover, what the key differences are and what do you need to know as museums and how to utilise Google Analytics 4 to inform your digital audience engagement.
How do I book onto the webinar?
The webinar will be held via Zoom on Wednesday 10 May, 10:30am to 12:00pm, and is open to museums across England. Museums can book onto this webinar through Eventbrite until Wednesday 26 April.
Who will leading the webinar?
The training will be delivered by James Akers, one of Arts Council England’s Digital Culture Network Tech Champions; specialising in Data Analytics & Insight. Prior to this role at DCN, James led digital teams at the University of Cumbria and Manchester Metropolitan University, using digital analytics to identify trends and develop data-driven decision making. The Digital Culture Network is an Arts Council England initiative which provides practical, on the ground help to the arts and culture sector. The network supports digital skills and leadership development – provided through 1-2-1’s, resources and events.
Rachel Cartwright, Digital Engagement Officer for South West Museum Development, will be facilitating the training and it hosted by Museum Development England.
Who should attend?
This webinar is essential for anyone working in Accredited / Working Towards Accreditation museums across all regions of England. Ideally you will be familiar with and regularly update your museum website and use your website Google Analytics (how you understand your website visitor demographics and behaviours).