These resources are intended to be used by the governing bodies of museums who are reviewing their forward/business plan or embarking on the planning process for the first time. The guidance takes users step by step through the basics of planning.

See below for guidance from Vicky Dawson, our Technical Accreditation advisor, and also editable and printable templates for:

SWOT Analysis (Strengths, weaknesses, opportunities and threats analysis)

TOWS Analysis (Enhanced SWOT)

PESTLE Analysis (Political, economic, social, technological, legal and environmental analysis)

Action and Resource Plan (Developing strategic aims and objectives)

Note: it can be helpful, if appropriate, to work with your Museum Development Officer or your Accreditation Mentor.